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02 / Capsule / Run21CM

Fashion drop

A drop is a short run with a long life in the wardrobe. Cut, thread and box stay in one system, so the release does not split into ‘a tee’ and ‘a package’.

From pattern and embroidery strike-off to a rigid box and a lookbook frame. A drop is often tied to an event: issue, fitting, light.

Materials: heavyweight jersey, wool, metallic thread, woven label. First a sample you can wear for a week.

Apparel / Embroidery / Packaging

Model in a black embroidered sweatshirt against concrete