02 / Design21CM
Design and art direction
Design at 21CM is a decision that reads at first glance: in the room, on the façade, on the invitation. We hold one idea and take it through every medium.
Creative direction sets meaning and scale. Art direction assembles frame, material and type. Together they become a visual system that can be produced — not a pile of handsome references.
Design often starts from a space or an object: light, guest path, the feel of paper. The screen is only one output of the system.
Creative direction / Art direction / Visual systems / Spatial concepts
- 01Creative concept
- 02Art direction
- 03Key visual
- 04Spatial design
- 05Campaign assets
Questions
Can we commission a concept only?
Yes. 21CM’s strength is taking the concept through to install and print, so the idea does not get lost in production.
Do you work with external agencies?
Yes. We often act as the agency’s production partner: we take the visual and make it physical.