01 / Branding21CM
Branding and identity
21CM makes branding that does not stop at a PDF guideline. Mark, colour and tone are tested on paper, textile, signage and at the event — where a brand meets a person.
We build a brand as a physical system: media, materials, scale and behaviour in space. Identity therefore accounts for print, embroidery, packaging and install from the start — not as an afterthought on the factory floor.
We work with companies, fashion, hospitality, events and private clients. The result is not a deck, but rules and objects a brand can be produced from again.
Strategy / Identity / Brand systems / Luxury activation / Guidelines
- 01Strategy and positioning
- 02Logo and visual identity
- 03Brand system and guidelines
- 04Luxury activations
- 05Applications and prototypes
Questions
How is 21CM branding different from a design studio?
We design the mark together with how it will be printed, embroidered and installed. Design and production are one team.
Do you do logo-only projects?
We can start with a mark, but we usually take the system of applications — otherwise the style breaks on the first run.