/* ==========================================================================
   21CM — We make brands physical
   black / paper / metal / textile / light
   ========================================================================== */

:root {
  --ink: #0d0c0b;
  --graphite: #1b1a18;
  --paper: #ebe6dc;
  --paper-deep: #dfd8ca;
  --silver: #b7b3ab;
  --mute: #77736c;
  --metal: #cfc6b5;

  --line-dark: rgba(235, 230, 220, 0.16);
  --line-light: rgba(13, 12, 11, 0.16);

  --pad: clamp(20px, 3.2vw, 56px);
  --gap: clamp(14px, 1.6vw, 28px);

  --f-display: "Roboto Flex", "Helvetica Neue", Arial, sans-serif;
  --f-mono: "IBM Plex Mono", ui-monospace, Menlo, monospace;

  --ease: cubic-bezier(0.19, 1, 0.22, 1);
  --ease-soft: cubic-bezier(0.65, 0, 0.35, 1);

  --fs-display: clamp(3.4rem, 10.4vw, 12.5rem);
  --fs-lead: clamp(1.35rem, 2.3vw, 2.4rem);
  --fs-body: clamp(0.95rem, 1.05vw, 1.1rem);
  --fs-label: clamp(10px, 0.72vw, 12px);
}

*,
*::before,
*::after { box-sizing: border-box; }

html { -webkit-text-size-adjust: 100%; }
html.lenis, html.lenis body { height: auto; }
.lenis.lenis-smooth { scroll-behavior: auto !important; }

body {
  margin: 0;
  background: var(--ink);
  color: var(--paper);
  font-family: var(--f-display);
  font-size: var(--fs-body);
  font-variation-settings: "wdth" 100, "opsz" 14;
  line-height: 1.45;
  -webkit-font-smoothing: antialiased;
  -moz-osx-font-smoothing: grayscale;
  text-rendering: optimizeLegibility;
  overflow-x: hidden;
}

img { display: block; max-width: 100%; }
a { color: inherit; text-decoration: none; }
button { font: inherit; color: inherit; background: none; border: 0; padding: 0; cursor: pointer; }
ol, ul { list-style: none; margin: 0; padding: 0; }
h1, h2, h3, p, figure, dl, dd { margin: 0; }

::selection { background: var(--paper); color: var(--ink); }
.paper ::selection { background: var(--ink); color: var(--paper); }

:focus-visible { outline: 1px solid var(--metal); outline-offset: 4px; }

.sr-only {
  position: absolute; width: 1px; height: 1px; overflow: hidden;
  clip: rect(0 0 0 0); white-space: nowrap;
}

/* ---------- Type primitives ---------- */

.label {
  font-family: var(--f-mono);
  font-size: var(--fs-label);
  font-weight: 400;
  letter-spacing: 0.08em;
  text-transform: uppercase;
  line-height: 1.5;
}
.label__dim { opacity: 0.5; }

.display {
  font-family: var(--f-display);
  font-size: var(--fs-display);
  font-weight: 800;
  font-variation-settings: "wdth" 72, "opsz" 144;
  text-transform: uppercase;
  line-height: 0.84;
  letter-spacing: -0.035em;
}

.lead {
  font-size: var(--fs-lead);
  font-weight: 500;
  font-variation-settings: "wdth" 100, "opsz" 32;
  line-height: 1.12;
  letter-spacing: -0.02em;
}

.line { display: block; overflow: hidden; padding-bottom: 0.04em; margin-bottom: -0.04em; }
.line > span { display: inline-block; }
.line--indent { padding-left: 1.4em; }

.section-head {
  display: flex;
  justify-content: space-between;
  gap: var(--gap);
  padding-bottom: clamp(40px, 6vw, 110px);
}

.paper { background: var(--paper); color: var(--ink); }

section { position: relative; padding: clamp(80px, 11vw, 200px) var(--pad); }

/* ---------- Grain ---------- */

.grain {
  pointer-events: none;
  position: fixed;
  inset: -50%;
  z-index: 90;
  opacity: 0.07;
  background-image: url("data:image/svg+xml,%3Csvg xmlns='http://www.w3.org/2000/svg' width='220' height='220'%3E%3Cfilter id='n'%3E%3CfeTurbulence type='fractalNoise' baseFrequency='0.9' numOctaves='3' stitchTiles='stitch'/%3E%3CfeColorMatrix values='0 0 0 0 0.5 0 0 0 0 0.5 0 0 0 0 0.5 0 0 0 1 0'/%3E%3C/filter%3E%3Crect width='100%25' height='100%25' filter='url(%23n)'/%3E%3C/svg%3E");
  animation: grain 1.2s steps(6) infinite;
}
@keyframes grain {
  0% { transform: translate(0, 0); }
  20% { transform: translate(-3%, 2%); }
  40% { transform: translate(2%, -4%); }
  60% { transform: translate(-4%, -1%); }
  80% { transform: translate(3%, 3%); }
  100% { transform: translate(0, 0); }
}

/* ---------- Cursor ---------- */

.cursor { display: none; }

@media (hover: hover) and (pointer: fine) {
  html, a, button { cursor: none; }
  .cursor {
    display: block;
    position: fixed;
    left: 0; top: 0;
    z-index: 100;
    pointer-events: none;
    will-change: transform;
  }
  .cursor__dot {
    position: absolute;
    width: 8px; height: 8px;
    margin: -4px 0 0 -4px;
    border-radius: 50%;
    background: var(--paper);
    mix-blend-mode: difference;
    transition: transform 0.5s var(--ease), opacity 0.3s;
  }
  .cursor__label {
    position: absolute;
    left: 14px; top: 10px;
    padding: 9px 12px 8px;
    background: var(--paper);
    color: var(--ink);
    font-family: var(--f-mono);
    font-size: 11px;
    letter-spacing: 0.08em;
    text-transform: uppercase;
    white-space: nowrap;
    clip-path: inset(0 100% 0 0);
    transition: clip-path 0.6s var(--ease);
  }
  .cursor.has-label .cursor__label { clip-path: inset(0 0 0 0); }
  .cursor.has-label .cursor__dot { transform: scale(0.5); }
  .cursor.is-link .cursor__dot { transform: scale(3.2); }
  .cursor.is-hidden { opacity: 0; }
}

/* ---------- Ruler (scroll progress, 0 → 210 mm) ---------- */

.ruler {
  position: fixed;
  right: 14px;
  top: 50%;
  height: 42vh;
  width: 60px;
  transform: translateY(-50%);
  z-index: 80;
  pointer-events: none;
  mix-blend-mode: difference;
  color: var(--paper);
}
.ruler__scale {
  position: absolute;
  right: 0; top: 0; bottom: 0;
  width: 10px;
  background:
    repeating-linear-gradient(to bottom, var(--paper) 0 1px, transparent 1px 10%) right top / 10px 100% no-repeat,
    repeating-linear-gradient(to bottom, var(--paper) 0 1px, transparent 1px 2%) right top / 5px 100% no-repeat;
  opacity: 0.55;
}
.ruler__marker {
  position: absolute;
  right: 16px;
  top: 0;
  font-family: var(--f-mono);
  font-size: 10px;
  letter-spacing: 0.06em;
  white-space: nowrap;
  transform: translateY(-50%);
  will-change: top;
}
.ruler__marker::after {
  content: "";
  position: absolute;
  right: -16px; top: 50%;
  width: 12px; height: 1px;
  background: var(--paper);
}

/* ---------- Header ---------- */

.header {
  position: fixed;
  inset: 0 0 auto 0;
  z-index: 70;
  display: grid;
  grid-template-columns: 1fr auto auto;
  align-items: center;
  gap: clamp(24px, 4vw, 72px);
  padding: 22px var(--pad);
  color: var(--paper);
  mix-blend-mode: difference;
}
.header__logo {
  font-weight: 900;
  font-variation-settings: "wdth" 151, "opsz" 144;
  font-size: 20px;
  letter-spacing: -0.03em;
  justify-self: start;
}
.header__nav { display: flex; gap: clamp(20px, 2.6vw, 44px); }
.header__nav a,
.header__lang,
.header__menu {
  font-family: var(--f-mono);
  font-size: 11px;
  letter-spacing: 0.1em;
  text-transform: uppercase;
}
.header__nav a { position: relative; }
.header__nav a::after {
  content: "";
  position: absolute;
  left: 0; right: 0; bottom: -4px;
  height: 1px;
  background: currentColor;
  transform: scaleX(0);
  transform-origin: right;
  transition: transform 0.6s var(--ease);
}
.header__nav a:hover::after { transform: scaleX(1); transform-origin: left; }
a.lang-btn { text-decoration: none; }
.header__lang { display: flex; gap: 6px; }
.header__lang span { opacity: 0.4; }
.lang-btn { opacity: 0.45; transition: opacity 0.3s; font-size: inherit; letter-spacing: inherit; }
.lang-btn.is-active, .lang-btn:hover { opacity: 1; }
.header__menu { display: none; }

/* Mobile menu */
.menu {
  position: fixed;
  inset: 0;
  z-index: 65;
  background: var(--ink);
  display: flex;
  flex-direction: column;
  justify-content: space-between;
  padding: 110px var(--pad) 28px;
  clip-path: inset(0 0 100% 0);
  transition: clip-path 0.9s var(--ease);
  visibility: hidden;
}
.menu.is-open { clip-path: inset(0 0 0 0); visibility: visible; }
.menu__nav a {
  display: flex;
  align-items: flex-start;
  gap: 14px;
  padding: 6px 0;
  border-bottom: 1px solid var(--line-dark);
  font-weight: 800;
  font-variation-settings: "wdth" 72, "opsz" 144;
  font-size: clamp(3.2rem, 15vw, 7rem);
  line-height: 0.95;
  text-transform: uppercase;
  letter-spacing: -0.03em;
}
.menu__nav small { font-family: var(--f-mono); font-size: 11px; font-weight: 400; letter-spacing: 0.08em; padding-top: 0.9em; opacity: 0.5; }
.menu__foot {
  display: flex; justify-content: space-between;
  font-family: var(--f-mono); font-size: 11px; letter-spacing: 0.1em; text-transform: uppercase;
}

/* ==========================================================================
   01 — HERO
   ========================================================================== */

.hero {
  height: 100vh;
  height: 100svh;
  min-height: 620px;
  padding: 0 var(--pad);
  display: grid;
  grid-template-columns: minmax(0, 1fr);
  grid-template-rows: auto 1fr auto auto;
  overflow: hidden;
  isolation: isolate;
}
.hero__media {
  position: absolute;
  inset: 0;
  z-index: -2;
  overflow: hidden;
}
.hero__img {
  width: 100%; height: 100%;
  object-fit: cover;
  object-position: 70% 50%;
  animation: drift 28s var(--ease-soft) infinite alternate;
  transform-origin: 70% 60%;
}
@keyframes drift {
  from { transform: scale(1.14) translate3d(1.5%, 0, 0); }
  to   { transform: scale(1.02) translate3d(-1.5%, -1%, 0); }
}
.hero__shade {
  position: absolute; inset: 0; z-index: -1;
  background:
    linear-gradient(to top, rgba(13,12,11,0.92) 0%, rgba(13,12,11,0.25) 45%, rgba(13,12,11,0.35) 100%);
}

.hero__top {
  padding-top: 96px;
  display: flex;
  justify-content: space-between;
  align-items: flex-start;
}
.hero__top > p { display: flex; flex-direction: column; }
.hero__tags { text-align: right; opacity: 0.8; }
.hero__tags li { overflow: hidden; }

.hero__mark { grid-row: 3; }

.dimension {
  display: flex;
  align-items: center;
  gap: 12px;
  color: var(--metal);
  margin-bottom: clamp(6px, 1vw, 16px);
  transform-origin: center;
}
.dimension__tick { width: 1px; height: 14px; background: currentColor; }
.dimension__line { flex: 1; height: 1px; background: currentColor; opacity: 0.7; }
.dimension__value { font-family: var(--f-mono); font-size: 11px; letter-spacing: 0.14em; text-transform: uppercase; }

.wordmark {
  margin: 0;
  font-weight: 900;
  font-variation-settings: "wdth" 151, "opsz" 144;
  letter-spacing: -0.045em;
  line-height: 0.74;
  white-space: nowrap;
  font-size: 30vw;
  color: var(--paper);
  overflow: hidden;
  padding-top: 0.02em;
}
.wordmark__inner { display: inline-block; margin-left: -0.06em; }

.hero__claim {
  display: grid;
  grid-template-columns: repeat(12, 1fr);
  gap: var(--gap);
  align-items: end;
  padding-top: clamp(20px, 2.4vw, 40px);
}
.hero__headline {
  grid-column: 1 / span 8;
  font-weight: 800;
  font-variation-settings: "wdth" 72, "opsz" 144;
  font-size: clamp(1.9rem, 4.2vw, 5rem);
  line-height: 0.9;
  letter-spacing: -0.03em;
  text-transform: uppercase;
}
.hero__tagline {
  grid-column: 1 / span 6;
  margin-top: clamp(12px, 1.4vw, 22px);
  font-weight: 600;
  font-variation-settings: "wdth" 90, "opsz" 32;
  font-size: clamp(1.15rem, 2vw, 1.75rem);
  line-height: 1.15;
  letter-spacing: -0.02em;
  text-transform: uppercase;
  color: var(--paper);
}
.hero__sub {
  grid-column: 9 / -1;
  grid-row: 2;
  max-width: 30ch;
  color: var(--silver);
  font-size: var(--fs-body);
  align-self: end;
}

.hero__why {
  color: var(--metal);
  transition: color 0.4s;
  letter-spacing: 0.12em;
}
.hero__why:hover { color: var(--paper); }

.hero__bottom {
  grid-row: 4;
  display: flex;
  justify-content: space-between;
  align-items: center;
  gap: var(--gap);
  padding: clamp(24px, 3vw, 44px) 0 24px;
  border-top: 1px solid var(--line-dark);
  margin-top: clamp(24px, 3vw, 44px);
}
.scroll-cue i { display: inline-block; font-style: normal; animation: cue 2.4s var(--ease-soft) infinite; }
@keyframes cue { 0%, 100% { transform: translateY(-2px); } 50% { transform: translateY(4px); } }

/* Intro sequence */
.hero__img { transition: opacity 2s var(--ease), filter 2.4s var(--ease); }
.is-loading .hero__img { opacity: 0; filter: blur(12px); }
.wordmark__inner { transition: transform 1.6s var(--ease) 0.25s; }
.is-loading .hero .wordmark__inner { transform: translateY(105%); }
.dimension { transition: transform 1.6s var(--ease) 0.9s, opacity 1s 0.9s; }
.is-loading .dimension { transform: scaleX(0); opacity: 0; }
.hero__top, .hero__sub, .hero__bottom { transition: opacity 1.4s var(--ease) 1.1s, transform 1.4s var(--ease) 1.1s; }
.is-loading .hero__top, .is-loading .hero__sub, .is-loading .hero__bottom { opacity: 0; transform: translateY(12px); }

/* ==========================================================================
   Reveal helpers
   ========================================================================== */

.reveal-lines .line > span {
  transform: translateY(108%);
  transition: transform 1.3s var(--ease);
  transition-delay: calc(var(--i, 0) * 0.09s);
}
.reveal-lines.is-in .line > span { transform: none; }
.hero .reveal-lines .line > span { transition-delay: 0.7s; }

.reveal-img { overflow: hidden; }
.reveal-img > img {
  clip-path: inset(100% 0 0 0);
  transform: scale(1.18);
  transform-origin: 50% 100%;
  transition: clip-path 1.5s var(--ease), transform 2.2s var(--ease);
}
.reveal-img.is-in > img { clip-path: inset(0 0 0 0); transform: scale(1); }

/* ==========================================================================
   02 — MANIFESTO
   ========================================================================== */

.manifesto__title { font-size: clamp(3.2rem, 11.2vw, 13.5rem); }

.manifesto__body {
  display: grid;
  grid-template-columns: repeat(12, 1fr);
  gap: var(--gap);
  margin-top: clamp(60px, 9vw, 160px);
  align-items: end;
}
.manifesto__figure { grid-column: 2 / span 4; }
.manifesto__figure img { aspect-ratio: 4 / 5; object-fit: cover; width: 100%; }
.manifesto__figure figcaption { margin-top: 12px; color: var(--mute); }
.manifesto__text { grid-column: 7 / -1; }
.manifesto__text .lead { max-width: 18ch; }

.steps {
  margin-top: clamp(40px, 5vw, 90px);
  display: grid;
  grid-template-columns: repeat(4, 1fr);
  border-top: 1px solid var(--line-light);
}
.steps li {
  padding-top: 14px;
  font-family: var(--f-mono);
  font-size: var(--fs-label);
  letter-spacing: 0.08em;
  text-transform: uppercase;
  display: flex;
  flex-direction: column;
  gap: 28px;
}
.steps li span { color: var(--mute); }
.steps li i, .apparel__index i { font-style: normal; }

.why21-panel {
  margin-top: clamp(80px, 10vw, 160px);
  padding-top: clamp(40px, 5vw, 80px);
  border-top: 1px solid var(--line-light);
  display: grid;
  grid-template-columns: repeat(12, 1fr);
  gap: var(--gap);
  align-items: end;
}
.why21-panel__eyebrow { grid-column: 1 / span 3; color: var(--mute); }
.why21--panel {
  grid-column: 4 / -1;
  max-width: none;
  gap: 16px;
}
.why21--panel .why21__btn--display {
  font-family: var(--f-display);
  font-weight: 800;
  font-variation-settings: "wdth" 72, "opsz" 144;
  font-size: clamp(2.4rem, 7vw, 6.5rem);
  line-height: 0.9;
  letter-spacing: -0.03em;
  text-transform: uppercase;
  text-decoration: none;
  color: var(--ink);
  min-height: 0;
}
.why21--panel .why21__btn--display:hover { color: var(--mute); }
.why21--panel .why21__count { font-size: var(--fs-label); }
.why21--panel[data-step="1"] .why21__text,
.why21--panel[data-step="2"] .why21__text {
  font-size: clamp(1.4rem, 3.2vw, 3rem);
  font-weight: 600;
  text-transform: none;
  letter-spacing: -0.02em;
  max-width: 22ch;
}

/* ==========================================================================
   03 — SELECTED WORK (horizontal)
   ========================================================================== */

.work { padding: 0; }
.work__pin {
  position: sticky;
  top: 0;
  height: 100vh;
  overflow: hidden;
  display: flex;
  align-items: center;
}
.work__track {
  height: 100%;
  display: flex;
  align-items: center;
  gap: clamp(40px, 6vw, 120px);
  padding: 0 var(--pad);
  will-change: transform;
}
.work__head {
  flex: 0 0 auto;
  width: clamp(280px, 30vw, 560px);
  align-self: stretch;
  display: flex;
  flex-direction: column;
  justify-content: space-between;
  padding: 110px 0 60px;
}
.work__title { font-size: clamp(3.4rem, 9vw, 11rem); }

.project { flex: 0 0 auto; }
.project--low { align-self: flex-end; margin-bottom: 10vh; }
.project--high { align-self: flex-start; margin-top: 11vh; }
.project__link { display: block; }
.project__media {
  position: relative;
  overflow: hidden;
  background: var(--graphite);
}
.project--wide .project__media { height: 58vh; aspect-ratio: 16 / 10; }
.project--tall .project__media { height: 68vh; aspect-ratio: 3 / 4; }
.project--square .project__media { height: 46vh; aspect-ratio: 4 / 3; }
.project__media img {
  width: 100%; height: 100%;
  object-fit: cover;
  transform: scale(1.001);
  transition: transform 1.6s var(--ease);
}
.project:hover .project__media img { transform: scale(1.06); }

.project__num,
.project__arrow {
  position: absolute;
  font-weight: 800;
  font-variation-settings: "wdth" 72, "opsz" 144;
  color: var(--paper);
  mix-blend-mode: difference;
  transition: opacity 0.8s var(--ease), transform 0.9s var(--ease);
  opacity: 0;
}
.project__num { left: 20px; bottom: 6px; font-size: clamp(4rem, 8vw, 9rem); line-height: 1; transform: translateY(30%); }
.project__arrow { right: 22px; top: 16px; font-size: clamp(2rem, 3vw, 3.4rem); transform: translate(-30%, 30%); }
.project:hover .project__num,
.project:hover .project__arrow { opacity: 1; transform: none; }

.project__meta {
  display: flex;
  justify-content: space-between;
  align-items: baseline;
  gap: 24px;
  padding-top: 16px;
  border-top: 1px solid transparent;
}
.project__meta h3 {
  font-weight: 700;
  font-variation-settings: "wdth" 90, "opsz" 32;
  font-size: clamp(1.1rem, 1.5vw, 1.6rem);
  text-transform: uppercase;
  letter-spacing: -0.01em;
}
.project__meta p {
  font-family: var(--f-mono);
  font-size: var(--fs-label);
  letter-spacing: 0.06em;
  text-transform: uppercase;
  color: var(--silver);
  text-align: right;
}

.work__end {
  flex: 0 0 auto;
  width: clamp(260px, 26vw, 460px);
  display: flex;
  flex-direction: column;
  gap: 20px;
  padding-right: 8vw;
}
.text-link {
  font-weight: 700;
  font-variation-settings: "wdth" 80, "opsz" 72;
  font-size: clamp(1.6rem, 2.6vw, 3rem);
  line-height: 1;
  text-transform: uppercase;
  letter-spacing: -0.02em;
  background: linear-gradient(currentColor, currentColor) 0 100% / 0 1px no-repeat;
  padding-bottom: 6px;
  transition: background-size 0.8s var(--ease);
}
.text-link:hover { background-size: 100% 1px; }

.work__progress {
  position: absolute;
  left: var(--pad); right: var(--pad); bottom: 30px;
  height: 1px;
  background: var(--line-dark);
}
.work__progress span {
  display: block;
  height: 100%;
  background: var(--paper);
  transform-origin: left;
  transform: scaleX(0);
}

/* ==========================================================================
   04 — SERVICES
   ========================================================================== */

.services__list { border-bottom: 1px solid var(--line-light); }
.service { border-top: 1px solid var(--line-light); position: relative; }
.service__row {
  display: grid;
  grid-template-columns: clamp(60px, 10vw, 180px) 1fr;
  align-items: baseline;
  width: 100%;
  text-align: left;
  padding: clamp(8px, 1vw, 16px) 0 clamp(4px, 0.6vw, 10px);
}
.service__num {
  font-family: var(--f-mono);
  font-size: var(--fs-label);
  letter-spacing: 0.08em;
  color: var(--mute);
  transform: translateY(-0.4em);
}
.service__name {
  font-weight: 800;
  font-size: clamp(2.8rem, 8.2vw, 10rem);
  line-height: 0.9;
  letter-spacing: -0.03em;
  text-transform: uppercase;
  font-variation-settings: "wdth" 38, "opsz" 144;
  transition: font-variation-settings 1s var(--ease), color 0.6s;
  white-space: nowrap;
}
.service__detail {
  display: grid;
  grid-template-rows: 0fr;
  transition: grid-template-rows 0.9s var(--ease);
}
.service__detail > div {
  overflow: hidden;
  padding-left: clamp(60px, 10vw, 180px);
  display: grid;
  grid-template-columns: repeat(2, minmax(0, 1fr));
  gap: var(--gap);
}
.service__lead { font-size: var(--fs-lead); font-weight: 500; line-height: 1.1; letter-spacing: -0.02em; max-width: 20ch; padding-bottom: clamp(20px, 2.4vw, 40px); }
.service__detail .label { color: var(--mute); padding-top: 0.6em; max-width: 36ch; }

.service.is-open .service__detail { grid-template-rows: 1fr; }
.service.is-open .service__name { font-variation-settings: "wdth" 112, "opsz" 144; }
.services__list.has-open .service:not(.is-open) .service__name { color: #b9b3a8; }

.services__float {
  position: fixed;
  left: 0; top: 0;
  width: clamp(220px, 20vw, 360px);
  aspect-ratio: 4 / 5;
  z-index: 40;
  pointer-events: none;
  overflow: hidden;
  clip-path: inset(50% 50% 50% 50%);
  transition: clip-path 0.8s var(--ease);
  will-change: transform;
}
.services__float.is-on { clip-path: inset(0 0 0 0); }
.services__float img { width: 100%; height: 100%; object-fit: cover; transform: scale(1.1); transition: transform 1.4s var(--ease); }
.services__float.is-on img { transform: scale(1); }

/* ==========================================================================
   05 — MATERIALS
   ========================================================================== */

.materials__title { font-size: clamp(3.6rem, 13.5vw, 16rem); }
.materials__list {
  margin: clamp(28px, 3vw, 48px) 0 0 auto;
  width: max-content;
  max-width: 100%;
  font-weight: 400;
  font-variation-settings: "wdth" 100, "opsz" 32;
  font-size: var(--fs-lead);
  letter-spacing: -0.01em;
  color: var(--silver);
}

.materials__grid {
  display: grid;
  grid-template-columns: repeat(12, 1fr);
  column-gap: var(--gap);
  row-gap: clamp(60px, 7vw, 140px);
  margin-top: clamp(60px, 8vw, 140px);
  align-items: start;
}
.mat img { width: 100%; object-fit: cover; }
.mat figcaption {
  display: grid;
  grid-template-columns: auto 1fr auto;
  gap: 16px;
  padding-top: 12px;
  border-top: 1px solid var(--line-dark);
  margin-top: 12px;
}
.mat figcaption .label:last-child { text-align: right; }
.mat--a { grid-column: 1 / span 7; }
.mat--a img { aspect-ratio: 1; }
.mat--b { grid-column: 9 / -1; margin-top: 18vw; }
.mat--b img { aspect-ratio: 3 / 4; }
.mat--c { grid-column: 2 / span 3; }
.mat--c img { aspect-ratio: 1; }
.mat--d { grid-column: 5 / span 4; margin-top: 10vw; }
.mat--d img { aspect-ratio: 4 / 5; }
.mat--e { grid-column: 10 / -1; margin-top: 4vw; }
.mat--e img { aspect-ratio: 1; }

.loupe-host { position: relative; }
.loupe-host > img { cursor: none; }
.loupe {
  position: absolute;
  left: 0; top: 0;
  width: clamp(150px, 14vw, 240px);
  aspect-ratio: 1;
  border-radius: 50%;
  border: 1px solid rgba(207, 198, 181, 0.7);
  box-shadow: 0 30px 60px rgba(0, 0, 0, 0.5);
  background-repeat: no-repeat;
  pointer-events: none;
  opacity: 0;
  transform: translate(-50%, -50%) scale(0.6);
  transition: opacity 0.4s, transform 0.6s var(--ease);
}
.loupe-host.is-looking .loupe { opacity: 1; transform: translate(-50%, -50%) scale(1); }

/* ==========================================================================
   06 — EVENT EXPERIENCE
   ========================================================================== */

.event { padding: 0 0 clamp(80px, 11vw, 200px); }
.event__stage {
  position: relative;
  height: 110vh;
  min-height: 640px;
  overflow: hidden;
  display: flex;
  align-items: flex-end;
}
.event__media { position: absolute; inset: -12% 0; }
.event__media img { width: 100%; height: 100%; object-fit: cover; }
.event__shade { position: absolute; inset: 0; background: linear-gradient(to top, rgba(13,12,11,0.85), rgba(13,12,11,0) 55%); }
.event__overlay {
  position: relative;
  width: 100%;
  padding: 0 var(--pad) clamp(40px, 5vw, 80px);
  display: grid;
  grid-template-columns: 1fr auto;
  grid-template-rows: auto auto;
  column-gap: var(--gap);
  row-gap: 28px;
  align-items: end;
}
.event__overlay > .label { grid-column: 1 / -1; }
.event__title { font-size: clamp(3.4rem, 11vw, 13rem); }
.event__title { grid-column: 1; grid-row: 2; }
.event__play {
  grid-column: 2; grid-row: 2;
  display: inline-flex; align-items: center; gap: 12px;
  padding-bottom: 1.2em;
}
.event__play-dot {
  width: 42px; height: 42px;
  border: 1px solid var(--paper);
  border-radius: 50%;
  position: relative;
  transition: background 0.4s;
}
.event__play-dot::after {
  content: "";
  position: absolute;
  left: 50%; top: 50%;
  border-left: 8px solid var(--paper);
  border-top: 5px solid transparent;
  border-bottom: 5px solid transparent;
  transform: translate(-35%, -50%);
}
.event__play:hover .event__play-dot { background: var(--paper); }
.event__play:hover .event__play-dot::after { border-left-color: var(--ink); }

.event__row {
  display: grid;
  grid-template-columns: repeat(12, 1fr);
  gap: var(--gap);
  padding: clamp(60px, 8vw, 140px) var(--pad) 0;
  align-items: start;
}
.event__text { grid-column: 1 / span 4; font-size: var(--fs-lead); font-weight: 500; line-height: 1.12; letter-spacing: -0.02em; max-width: 17ch; }
.event__fig figcaption { margin-top: 12px; color: var(--silver); }
.event__fig img { width: 100%; object-fit: cover; aspect-ratio: 3 / 4; }
.event__fig--a { grid-column: 6 / span 4; }
.event__fig--b { grid-column: 10 / -1; margin-top: 16vw; }

/* ==========================================================================
   07 — APPAREL
   ========================================================================== */

.apparel__grid {
  display: grid;
  grid-template-columns: repeat(12, 1fr);
  column-gap: var(--gap);
  row-gap: clamp(40px, 5vw, 100px);
  align-items: start;
}
.apparel figure img { width: 100%; object-fit: cover; }
.apparel figcaption { margin-top: 12px; color: var(--mute); }
.apparel__hero { grid-column: 1 / span 7; grid-row: 1 / span 2; }
.apparel__hero img { aspect-ratio: 3 / 4; }
.apparel__copy { grid-column: 9 / -1; grid-row: 1; display: flex; flex-direction: column; gap: 26px; }
.apparel__title { font-size: clamp(3.2rem, 8.4vw, 10rem); }
.apparel__copy > .label { color: var(--mute); }
.apparel__index { border-top: 1px solid var(--line-light); margin-top: 10px; }
.apparel__index li {
  display: flex; gap: 14px; align-items: baseline;
  padding: 12px 0;
  border-bottom: 1px solid var(--line-light);
  font-weight: 700;
  font-variation-settings: "wdth" 80, "opsz" 72;
  font-size: clamp(1.4rem, 2.2vw, 2.4rem);
  text-transform: uppercase;
  letter-spacing: -0.02em;
  line-height: 1;
}
.apparel__index span { font-family: var(--f-mono); font-size: var(--fs-label); font-weight: 400; color: var(--mute); letter-spacing: 0.06em; }
.apparel__b { grid-column: 9 / -1; grid-row: 2; align-self: end; }
.apparel__b img { aspect-ratio: 4 / 3; }
.apparel__c { grid-column: 3 / span 3; grid-row: 3; }
.apparel__c img { aspect-ratio: 1; }
.apparel__d { grid-column: 7 / span 5; grid-row: 3; margin-top: 10vw; }
.apparel__d img { aspect-ratio: 1; }

/* ==========================================================================
   08 — PROCESS
   ========================================================================== */

.process__title { font-size: clamp(3.2rem, 9.6vw, 11.5rem); }
.process__scale {
  margin-top: clamp(60px, 8vw, 140px);
  height: 18px;
  background:
    repeating-linear-gradient(to right, var(--silver) 0 1px, transparent 1px 20%) left bottom / 100% 18px no-repeat,
    repeating-linear-gradient(to right, var(--silver) 0 1px, transparent 1px 2%) left bottom / 100% 8px no-repeat;
  border-bottom: 1px solid var(--silver);
  opacity: 0.5;
}
.process__steps {
  display: grid;
  grid-template-columns: repeat(5, 1fr);
  gap: var(--gap);
  padding-top: 18px;
}
.pstep { display: flex; flex-direction: column; gap: 16px; }
.pstep__num { font-family: var(--f-mono); font-size: var(--fs-label); color: var(--silver); letter-spacing: 0.08em; }
.pstep h3 {
  font-weight: 800;
  font-variation-settings: "wdth" 72, "opsz" 144;
  font-size: clamp(2rem, 3.6vw, 4.2rem);
  line-height: 0.9;
  text-transform: uppercase;
  letter-spacing: -0.03em;
}
.pstep figure { overflow: hidden; width: 62%; }
.pstep img {
  aspect-ratio: 4 / 5;
  width: 100%;
  object-fit: cover;
  filter: grayscale(1) contrast(1.05);
  transition: filter 1s var(--ease), transform 1.4s var(--ease);
}
.pstep:hover img { filter: none; transform: scale(1.06); }
.pstep p { color: var(--silver); max-width: 24ch; font-size: 0.95rem; }
.pstep:nth-child(2) { padding-top: 6vw; }
.pstep:nth-child(3) { padding-top: 12vw; }
.pstep:nth-child(4) { padding-top: 6vw; }

/* ==========================================================================
   09 — ABOUT / 10 — NUMBERS
   ========================================================================== */

.about__title { font-size: clamp(3.2rem, 11vw, 13rem); }
.about__easter {
  margin-top: clamp(28px, 3vw, 48px);
  display: flex;
  flex-wrap: wrap;
  gap: 10px 14px;
  color: var(--mute);
  max-width: 42ch;
}
.about__easter-sep { opacity: 0.45; }
.about__body {
  display: grid;
  grid-template-columns: repeat(12, 1fr);
  gap: var(--gap);
  margin-top: clamp(60px, 7vw, 120px);
}
.about__body .lead { grid-column: 5 / span 7; max-width: 26ch; }
.about__cols {
  grid-column: 5 / span 7;
  display: grid;
  grid-template-columns: 1fr 1fr;
  gap: var(--gap);
  color: #4a4741;
  margin-top: clamp(24px, 2.6vw, 44px);
}

.numbers {
  display: grid;
  grid-template-columns: 1.4fr 1fr 1fr 1fr;
  gap: var(--gap);
  margin-top: clamp(100px, 12vw, 220px);
}
.num {
  border-top: 1px solid var(--ink);
  padding-top: 18px;
  display: flex;
  flex-direction: column;
  gap: 14px;
}
.num strong {
  font-weight: 800;
  font-variation-settings: "wdth" 72, "opsz" 144;
  font-size: clamp(3.2rem, 7.4vw, 9rem);
  line-height: 0.85;
  letter-spacing: -0.04em;
}
.num--mark strong { font-variation-settings: "wdth" 151, "opsz" 144; font-weight: 900; font-size: clamp(3rem, 6.4vw, 7.8rem); }
.num .label { color: var(--mute); }
.num__why-link {
  display: inline-block;
  margin-top: 8px;
  letter-spacing: 0.1em;
  text-decoration: underline;
  text-underline-offset: 3px;
}

.why21 { display: flex; flex-direction: column; align-items: flex-start; gap: 10px; max-width: 22ch; }
.why21__btn {
  text-align: left;
  color: var(--mute);
  text-decoration: underline;
  text-underline-offset: 3px;
  text-decoration-thickness: 1px;
  transition: color 0.4s;
  min-height: 2.8em;
}
.why21__btn:hover { color: var(--ink); }
.why21__text {
  display: block;
  font-weight: 500;
  letter-spacing: 0.06em;
  transition: opacity 0.45s var(--ease), transform 0.55s var(--ease);
}
.why21.is-flip .why21__text { opacity: 0; transform: translateY(6px); }
.why21[data-step="2"] .why21__text {
  font-weight: 700;
  font-variation-settings: "wdth" 72, "opsz" 32;
  letter-spacing: 0.04em;
  color: var(--ink);
}
.why21__arrow { opacity: 0.35; line-height: 1; }
.why21__count {
  display: flex;
  align-items: baseline;
  gap: 6px;
  color: var(--mute);
}
.why21__n {
  font-weight: 700;
  font-variation-settings: "wdth" 100, "opsz" 32;
  font-size: clamp(1.1rem, 1.4vw, 1.35rem);
  color: var(--ink);
  font-family: var(--f-display);
  letter-spacing: -0.02em;
}

/* ==========================================================================
   11 — CONTACT
   ========================================================================== */

.contact { padding-bottom: clamp(60px, 7vw, 120px); }
.contact > .label { display: block; margin-bottom: clamp(40px, 5vw, 90px); }
.contact__title { font-size: clamp(3.4rem, 12.4vw, 15rem); }
.contact__row {
  display: grid;
  grid-template-columns: repeat(12, 1fr);
  gap: var(--gap);
  align-items: end;
  margin-top: clamp(50px, 6vw, 110px);
}
.contact__sub { grid-column: 1 / span 5; font-size: var(--fs-lead); line-height: 1.12; letter-spacing: -0.02em; font-weight: 500; color: var(--silver); max-width: 22ch; }

.cta {
  grid-column: 7 / -1;
  display: flex;
  justify-content: space-between;
  align-items: baseline;
  padding: 0 0 18px;
  border-bottom: 1px solid var(--paper);
  font-weight: 800;
  font-variation-settings: "wdth" 72, "opsz" 144;
  font-size: clamp(2.2rem, 5vw, 6rem);
  line-height: 0.9;
  letter-spacing: -0.03em;
  text-transform: uppercase;
  position: relative;
  overflow: hidden;
}
.cta__arrow { transition: transform 0.9s var(--ease); }
.cta:hover .cta__arrow { transform: translateX(-0.3em); }
.cta::before {
  content: "";
  position: absolute;
  inset: auto 0 0 0;
  height: 1px;
  background: var(--metal);
  transform: scaleX(0);
  transform-origin: left;
  transition: transform 1s var(--ease);
}
.cta:hover::before { transform: scaleX(1); }

.contact__list {
  display: grid;
  grid-template-columns: repeat(4, 1fr);
  gap: var(--gap);
  margin-top: clamp(80px, 10vw, 180px);
}
.contact__list > div { border-top: 1px solid var(--line-dark); padding-top: 14px; }
.contact__list dt { color: var(--mute); margin-bottom: 10px; }
.contact__list dd { font-size: clamp(1rem, 1.3vw, 1.35rem); letter-spacing: -0.01em; }
.contact__list a { background: linear-gradient(currentColor, currentColor) 0 100% / 0 1px no-repeat; transition: background-size 0.6s var(--ease); }
.contact__list a:hover { background-size: 100% 1px; }

/* ---------- Footer ---------- */

.footer { padding: 0 var(--pad) 22px; overflow: hidden; }
.footer__mark {
  font-weight: 900;
  font-variation-settings: "wdth" 151, "opsz" 144;
  letter-spacing: -0.045em;
  line-height: 0.74;
  white-space: nowrap;
  font-size: 30vw;
  color: var(--graphite);
  -webkit-text-stroke: 1px rgba(235, 230, 220, 0.12);
  padding-top: 0.02em;
}
.footer__bar {
  display: flex;
  justify-content: space-between;
  gap: 20px;
  padding-top: 20px;
  border-top: 1px solid var(--line-dark);
  margin-top: 20px;
}
.footer__joke { position: relative; }
.footer__joke em {
  font-style: normal;
  position: absolute;
  left: 0; bottom: 100%;
  white-space: nowrap;
  padding-bottom: 8px;
  color: var(--metal);
  opacity: 0;
  transform: translateY(6px);
  transition: opacity 0.5s, transform 0.7s var(--ease);
}
.footer__joke:hover em, .footer__joke:focus em { opacity: 1; transform: none; }

/* ---------- Reel ---------- */

.reel {
  position: fixed;
  inset: 0;
  z-index: 95;
  background: #000;
  opacity: 0;
  visibility: hidden;
  transition: opacity 0.9s var(--ease), visibility 0s 0.9s;
}
.reel.is-open { opacity: 1; visibility: visible; transition: opacity 0.9s var(--ease); }
.reel__frames img {
  position: absolute; inset: 0;
  width: 100%; height: 100%;
  object-fit: cover;
  opacity: 0;
  transform: scale(1.08);
  transition: opacity 1.6s var(--ease-soft), transform 7s linear;
}
.reel__frames img.is-on { opacity: 1; transform: scale(1); }
.reel__ui {
  position: absolute;
  inset: auto 0 0 0;
  display: flex;
  justify-content: space-between;
  padding: 24px var(--pad);
  color: var(--paper);
  mix-blend-mode: difference;
}

/* ==========================================================================
   Responsive
   ========================================================================== */

@media (max-width: 1200px) {
  .hero__claim { grid-template-columns: 1fr 1fr; }
  .hero__headline { grid-column: 1 / -1; }
  .hero__tagline { grid-column: 1 / -1; }
  .hero__sub { grid-column: 1 / -1; grid-row: auto; margin-top: 16px; }
  .manifesto__figure { grid-column: 1 / span 5; }
  .manifesto__text { grid-column: 7 / -1; }
  .process__steps { grid-template-columns: repeat(3, 1fr); row-gap: 60px; }
  .pstep:nth-child(n) { padding-top: 0; }
  .numbers { grid-template-columns: 1fr 1fr; row-gap: 60px; }
}

@media (max-width: 900px) {
  .header { grid-template-columns: 1fr auto; }
  .header__nav, .header > .header__lang { display: none; }
  .header__menu { display: block; }
  .ruler { display: none; }

  .hero__tags { display: none; }

  /* Work: vertical editorial stack */
  .work { height: auto !important; padding: clamp(80px, 11vw, 200px) var(--pad); }
  .work__pin { position: static; height: auto; overflow: visible; display: block; }
  .work__track { display: block; height: auto; padding: 0; transform: none !important; }
  .work__head { width: auto; padding: 0 0 60px; gap: 30px; }
  .project { margin: 0 0 70px !important; }
  .project--tall { width: 78%; }
  .project--tall:nth-of-type(odd) { margin-left: auto !important; }
  .project--square { width: 88%; margin-left: auto !important; }
  .project--wide .project__media,
  .project--tall .project__media,
  .project--square .project__media { height: auto; width: 100%; }
  .project__meta { flex-direction: column; gap: 6px; }
  .project__meta p { text-align: left; }
  .project__num, .project__arrow { opacity: 1; transform: none; }
  .project__num { font-size: 3rem; }
  .work__end { width: auto; padding: 0; }
  .work__progress { display: none; }

  .services__float { display: none; }
  .service__detail > div { grid-template-columns: 1fr; padding-left: 0; }
  .service__name { font-size: clamp(2.6rem, 11vw, 6rem); font-variation-settings: "wdth" 58, "opsz" 144; }
  .service__row { grid-template-columns: 44px 1fr; }
  .service.is-open .service__name { font-variation-settings: "wdth" 80, "opsz" 144; }

  .manifesto__body,
  .event__row,
  .about__body,
  .contact__row { grid-template-columns: 1fr; }
  .manifesto__figure, .manifesto__text,
  .event__text, .event__fig--a, .event__fig--b,
  .about__body .lead, .about__cols,
  .contact__sub, .cta { grid-column: 1 / -1; }
  .manifesto__figure { width: 70%; }
  .event__fig--a { width: 80%; }
  .event__fig--b { width: 64%; margin: 0 0 0 auto; }
  .event__overlay { grid-template-columns: 1fr; }
  .event__play { grid-column: 1; grid-row: 3; padding-bottom: 0; }

  .materials__grid { grid-template-columns: repeat(6, 1fr); row-gap: 50px; }
  .mat--a { grid-column: 1 / -1; }
  .mat--b { grid-column: 3 / -1; margin-top: 0; }
  .mat--c { grid-column: 1 / span 3; }
  .mat--d { grid-column: 4 / -1; margin-top: 24vw; }
  .mat--e { grid-column: 2 / span 4; margin-top: 0; }

  .apparel__grid { grid-template-columns: repeat(6, 1fr); }
  .apparel__hero { grid-column: 1 / -1; grid-row: auto; }
  .apparel__copy { grid-column: 1 / -1; grid-row: auto; }
  .apparel__b { grid-column: 2 / -1; grid-row: auto; }
  .apparel__c { grid-column: 1 / span 3; grid-row: auto; }
  .apparel__d { grid-column: 3 / -1; grid-row: auto; margin-top: 0; }

  .contact__list { grid-template-columns: 1fr 1fr; row-gap: 30px; }
  .about__cols { grid-template-columns: 1fr; }
  .footer__bar { flex-wrap: wrap; }
}

@media (max-width: 600px) {
  .section-head { flex-direction: column; gap: 6px; }
  .line--indent { padding-left: 0.6em; }
  .hero__top { padding-top: 84px; }
  .hero__bottom { flex-wrap: wrap; }
  .hero__why { margin-left: auto; }
  .why21-panel { grid-template-columns: 1fr; }
  .why21-panel__eyebrow, .why21--panel { grid-column: 1 / -1; }
  .dimension__value { font-size: 10px; }
  .steps { grid-template-columns: 1fr 1fr; row-gap: 24px; }
  .steps li { gap: 10px; }
  .manifesto__figure { width: 100%; }
  .process__steps { grid-template-columns: 1fr 1fr; }
  .pstep figure { width: 100%; }
  .numbers { grid-template-columns: 1fr; row-gap: 40px; }
  .num--mark strong { font-size: 22vw; }
  .contact__list { grid-template-columns: 1fr; }
  .mat figcaption { grid-template-columns: auto 1fr; }
  .mat figcaption .label:last-child { grid-column: 1 / -1; text-align: left; }
  .footer__bar { flex-direction: column; gap: 8px; }
  .footer__joke em { position: static; display: block; opacity: 0.8; transform: none; padding: 0; }
}

/* ---------- Reduced motion ---------- */

@media (prefers-reduced-motion: reduce) {
  *, *::before, *::after { animation: none !important; transition-duration: 0.01ms !important; transition-delay: 0s !important; }
  .reveal-lines .line > span, .reveal-img > img { transform: none; clip-path: none; }
  .grain { display: none; }
}